THE ARTISANALS Video Premiere for "VIOLET LIGHT"

Article Contributed by Mason Jar Media | Published on Thursday, June 20, 2019

In celebration of tomorrow’s Summer Solstice, Consequence of Sound has unveiled “Violet Light”, the new music video from rock n’ roll missionaries The Artisanals. “Violet Light” will be officially released across all digital and streaming platforms tomorrow, Friday, June 21, and timed auspiciously to be available on a day marked with magic and illumination. Be among the first to watch the dreamy new video for “Violet Light” HERE

The Artisanals: Violet Light

When questioned by Consequence of Sound about the inspiration behind “Violet Light,” frontman Johnny Delaware responded with “Faith.” He explains, [w]hen I first started The Artisanals with Clay (Houle), I remember talking to a tree on a hero’s dose of mushrooms... It showed me a vision of a plant coming out of the ground during a hailstorm. It was getting whipped around by the wind and it struggled to hold on to its roots. The message was wise and simple: the beginning is never easy, but over time you get stronger and continue to grow and expand yourself. Know that whatever you are going through, it is going to be okay... hold a space for faith. You were made from the stars and you are more than you are conditioned to think.”

In follow-up to their breakout 2018 self-titled full length album, The Artisanals are breathing new life into a hybrid genre of Heartland Rock meets Alt-Country with the release of “Violet Light.” Praised by Rolling Stone as having been “built to preach the gospel of rock n’ roll,” The Artisanals hold iconic predecessors Tom Petty, George Harrison, and Jackson Browne close to their chest, while offering a refreshing sound through their new single. Produced by Drew Vandenberg (Toro y Moi, of Montreal, Kishi Bashi), “Violet Light” invokes conflicting emotions of hope and longing and begs to be played through a car stereo while the sun rises in a rearview mirror. With an infectious hook and feel-good melody, “Violet Light” is the perfect summer playlist addition.

The Artisanals will be showcasing "Violet Light" on a road trip of their own this summer as they embark on the next leg of their 2019 tour. A complete list of show dates and festival appearances, including Forecastle Fest and Mile of Music, are below.

THE ARTISANALS SUMMER 2019 TOUR DATES

06/21 - Yorkville, IL - Summer Solstice Festival
06/22 - Winnetka, IL - Winnetka Summer Festival
06/24 - Swisher, IA - Cedar Ridge Distillery
06/25 - Sioux Falls, SD - Icon Lounge
06/26 - Custer, SD - Custer Beacon
06/28 - Seeley Lake, MT - Bob Marshall Music Festival
06/29 - Helena, MT - Lewis & Clark Brewing Co.
07/04 - Frisco, CO - Independence Day & Fireworks
07/06 - Greeley, CO - Moxi Theater
07/07 - Denver, CO - Larimer Lounge
07/08 - Crested Butte, CO - Alpenglow Summer Concert Series
07/10 - Kansas City, MO - Knuckleheads Saloon
07/12 - Louisville, KY - Forecastle Festival
07/17 - Santa Rosa Beach, FL - Seaside Summer Concert Series
07/18 - Gainesville, FL - Heartwood Soundstage
07/27 - Macon, GA - Bragg Jam
08/01 - Milwaukee, WI - Cactus Club
08/02 & 03 - Appleton, WI - Mile of Music Festival
08/06 - Minneapolis, MN - First Avenue ^
08/16 - Asheville, NC - Downtown After 5
08/22 - Bethlehem, PA - Levitt Pavilion Steelstacks
08/29 - Asbury Park, NJ - Jams on the Sand
09/14 - Del Mar, CA - KAABOO Del Mar

^ with Goodnight, TX