Downtown’s Yerba Buena Lane will blossom into a tie‑dyed playground of music, art, and community spirit when “A Grateful Gathering at Yerba Buena Lane” rolls out the welcome mat for Dead & Company concertgoers on Thursday, July 31. Presented by Bay Area nonprofit Value Culture with support from The Yerba Buena Partnership, Mayor Daniel Lurie, and the San Francisco Office of Workforce & Development, the five‑hour happening is free, family‑friendly, and open to anyone eager to start the weekend’s festivities a night early.
From 4 p.m. to 9 p.m., the brick‑lined lane—nestled between Market and Mission Streets—will pulse with live Grateful Dead–inspired jams by Jordan Feinstein & Friends, while SnapFiesta’s vintage VW bus photobooth captures psychedelic memories in the making. Local artist Matt Milano will transform blank canvases into swirling homages to Haight‑Ashbury’s golden era, and The Biss List curates a bazaar of artisan vendors whose wares range from hand‑dyed apparel to lovingly up‑cycled curios.
Festivalgoers can refuel at a constellation of neighboring eateries—including Tropisueño, Delarosa, Amber India, Feng Cha, and Press Club—all of which will feature food‑and‑drink specials tailored to the occasion. The gathering also marks the latest activation in the new Yerba Buena Lane Entertainment Zone, a city‑backed initiative designed to re‑energize downtown through culture‑forward events.
Whether you’re a seasoned Deadhead, a curious traveler, or a commuter looking for an after‑work groove, A Grateful Gathering at Yerba Buena Lane promises an evening steeped in the same joy and improvisational spirit that made the Grateful Dead a San Francisco legend.
What: A Grateful Gathering at Yerba Buena Lane – Dead & Company Weekend Welcome Party
When: Thursday, July 31, 2025 | 4 p.m.–9 p.m. PDT
Where: Yerba Buena Lane (between Market & Mission), San Francisco, CA
Cost: Free | All ages welcome
Featuring:
• Live music by Jordan Feinstein & Friends
• SnapFiesta VW bus photobooth
• Live art by Matt Milano
• Local artisan marketplace curated by The Biss List
• Food & drink specials from surrounding restaurants
Presented by: Value Culture
Supporting Partners: The Yerba Buena Partnership, Mayor Daniel Lurie, San Francisco Office of Workforce & Development
Promotional Partners: The Biss List, The Haight Street Voice
