Shinedown releases “Atlas Falls” to benefit Direct Relief

Article Contributed by Press Here Publicity | Published on Monday, March 30, 2020

To help with the most urgent personal protective equipment needs facing the health workers responding to the coronavirus, multi-platinum rock band Shinedown have partnered with non-profit humanitarian aid organization Direct Relief, who are currently working to provide personal protective equipment and essential medical items, including protective masks, exam gloves and isolation gowns, to U.S. and international health workers responding to coronavirus. The band reached into their vault and made a never-before-heard song “Atlas Falls” available as a download with the purchase of a special T-shirt. 100% of proceeds will go to Direct Relief, one of the largest providers of humanitarian medical resources in the world whose mission is to improve the health and lives of people affected by poverty or emergency situations by mobilizing and providing essential medical resources needed for their care. Shinedown kicked this off with a $20,000 donation of their own to Direct Relief and in just a week they have raised approximately $120,000. As the global response to the pandemic unfolds, “Atlas Falls” offers a message of optimism and faith in humanity. Drawing inspiration from the Greek myth of Titan Atlas who carries a celestial sphere on his shoulders, the song is a reassuring anthem that if Atlas falls, we will hold each other up in times of strife. Purchase the T-shirt and download “Atlas Falls” here:  https://smarturl.it/AtlasFallsTee. Listen to a clip of the song HERE.

The COVID-19 pandemic has created an urgent need for protective equipment for doctors, nurses, and other health professionals being called upon to maintain regular health services and also care for those who become seriously ill and face the risk of death from the effects of the virus. Direct Relief is working in overdrive to get protective gear into the hands of as many health workers as possible as quickly as possible, with emergency deliveries leaving daily for medical facilities across the U.S. For more information on Direct Relief’s COVID-19 response efforts, please click HERE.

“I have always said and believe to be true that music can heal us all. We need music, and each other, now more than ever as we all are witnessing a global pandemic unlike anything we have ever seen in many generations. Myself, Barry, Zach, Eric, and our Shinedown family want the entire world to know that we are in this together, and we must all do our part and continue to encourage love, respect and taking care of each other. Now is the time to put our differences aside so that we can truly lift each other up. We have partnered with an incredible organization Direct Relief who are doing important work globally to help the medical community receive the resources they need in order to save lives. Years ago during the writing and recording of the Amaryllis album there was a song that meant a great deal to me and the band titled “Atlas Falls.” Although the song did not make the album, I always felt that one day the world would hear it...It has never been more clear to me than right now that the time has come for ‘Atlas Falls’ to arrive,” says Shinedown front man Brent Smith.

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