California Roots has announced its partnership with Pints for Prostates for the month of November to help raise awareness for prostate cancer. All month long, the California Roots Pints are on sale, and for every pint purchased Cali Roots will donate a portion of the proceeds in the fight against prostate cancer. The campaign is aptly titled “NovemBEER Pints for Prostate,” with the goal to reach men through the universal language of beer about the importance of regular health screenings and early detection for prostate cancer.
“California Roots is dedicated to promoting a healthy lifestyle year-round and our partnership with Pints for Prostates is a testament to that mission,” states co-producer Dan Sheehan. He adds, “What better way to raise awareness about early and regular health screenings than through pints of beer? For every Cali Roots pint sold in November, we will contribute $2 to Pints for Prostates.”
The National Cancer Institute estimates roughly 233,000 new prostate cancer cases are diagnosed each year in the U.S. and it’s the second leading cancer causing death in U.S. men behind skin cancer.
“We are always looking for strong partnerships to get in front of men in interesting and meaningful ways,” says Rick Lyke, a prostate cancer survivor who founded Pints for Prostates in 2008 after successful treatment for the disease. He adds, “partnering with such a well-respected music and lifestyle festival like California Roots allows us to amplify our message and encourage guys to talk with their doctors about scheduling health screenings. The donations from every pint sold will help our organization’s awareness efforts, free men’s health screening events, and help fund prostate cancer support groups.”
The 8th annual California Roots Music and Arts Festival will take place at the historic Monterey County Fair and Event Center from May 26-28, 2017. The top tier national festival is the premier gathering for the progressive U.S. Reggae and roots music movement, bringing the scene together over Memorial Day weekend in beautiful Monterey, CA.
Official hashtags: #NovemBEER #Pints4Prostates
