Cuervo®, recognized as the world’s number one tequila brand¹, proudly announces the return of the sixth annual Cuervo Akamba Festival on May 3rd in the historic birthplace of the spirit: the Cuervo agave fields in Tequila, Mexico. Timed to coincide with the official start of margarita season, the festival combines music, culture, and 100% blue agave tequila to create an unmatched experience for attendees—one that celebrates the timeless tradition of tequila production and the vibrant spirit of Mexican culture.
A CELEBRATION OF AGAVE & MEXICAN CRAFTSMANSHIP
Now in its eighth year, the Cuervo Akamba Festival has grown into one of Mexico’s most iconic celebrations, offering a truly distinctive musical, cultural, and eco-friendly event set against the breathtaking, UNESCO World Heritage–designated blue agave landscape. Festivalgoers can look forward to dancing among the agave fields and enjoying unforgettable moments as they explore the artistry that has made tequila a cornerstone of Mexican heritage.
THE CUERVO AKAMBA EXPRESS
The Cuervo Akamba journey begins aboard the Cuervo Akamba Express, departing from Guadalajara on a 120-minute train ride that immerses passengers in the festival’s vibrant atmosphere. Guests will enjoy artisanal Cuervo tequila cocktails, live DJ sets in each train car, and panoramic views of the agave fields, ensuring the celebration begins well before the festival gates open.
2025 LINEUP
The 2025 edition will feature a full day of DJ sets and live acts, including headliners CamelPhat, Overmono, WhoMadeWho, Dixon, Satori, Hercules & Love Affair, Jimi Jules, Rochelle Jordan, Pachanga Boys, Paurro, and many more. Previous installments of the Cuervo Akamba Festival have welcomed acclaimed performers such as Disclosure, Sofi Tukker, Polo & Pan, Monolink, Moodyman, Jan Blomqvist, L’imperatrice, BADBADNOTGOOD, Toro y Moi, HVOB, Bomba Estéreo, Hermanos Gutiérrez, Bob Moses, and Quantic.
SUSTAINABILITY MEASURES
In line with a vision for responsible tourism and environmental conservation, the Cuervo Akamba Festival implements a range of sustainability initiatives, including:
Eco-friendly Production: All stage designs and branded activations are constructed with reusable and environmentally conscious materials.
Carbon Footprint Tracking & Compensation: The festival tracks its total carbon footprint, compensating through multiple sustainability programs, including efforts to help restore natural habitats in Jalisco.
Comprehensive Waste Management: Cans, cups, glass, and cigarette butts are collected and sorted on-site, while organic waste is composted.
Free Water Stations: To minimize plastic use, free water is provided to all attendees. In 2024, festivalgoers consumed 2,318 liters of water—equivalent to 6,530 single-use 355ml bottles.
Agave Fiber Packaging: Cups, straws, and other service items are made from repurposed Cuervo agave fibers to reduce environmental impact.
These efforts are part of the long-term commitment Cuervo launched through “The Agave Project” in 2019. As the tequila credited with inventing tequila, Cuervo is dedicated to reusing, recycling, and repurposing 100% of the precious agave plant. This includes composting agave byproduct fibers and creating agave-based plastic alternatives for straws, cups, bricks, and more.
A MULTISENSORY EXPERIENCE
Beyond the music, attendees can immerse themselves in all that Jalisco has to offer—including culinary delights, local craftsmanship, and a vibrant cultural scene—ensuring a festival experience like no other. The Cuervo Akamba Festival is the perfect way to celebrate the essence of Mexico and toast the start of margarita season.
U.S. CONSUMER VIP TRIP GIVEAWAY
To further mark the start of margarita season, Cuervo is offering U.S. consumers a chance to win a VIP trip to Tequila, Jalisco, Mexico to experience the Cuervo Akamba Festival in person. Interested participants can enter the sweepstakes at cuervomargaritaseason.com.
TICKETS & ADDITIONAL INFORMATION
Tickets are available now, starting at $1,300 MXN (approximately $70 USD) for festival entry and $4,500 MXN (approximately $225 USD) for festival entry plus travel on the Cuervo Akamba Express. For more details and ticket purchases, visit www.akamba.mx or follow the festival on Instagram at @akambamx.
ABOUT JOSE CUERVO®
Cuervo is a Mexican family-owned brand since 1795 and the largest producer of tequila in Mexico and worldwide. The brand’s ten generations of family craftsmanship have built a portfolio that includes Cuervo Especial®, the world’s best-selling tequila²; Cuervo Tradicional®, the original 100% agave tequila; and Reserva de la Familia® by Jose Cuervo®, the world’s first extra añejo tequila. The Cuervo family also offers ready-to-serve options such as Jose Cuervo Golden Margarita®, Authentic Jose Cuervo Margaritas®, Jose Cuervo Margarita Mix®, and Cuervo Devil’s Reserve™. For more information, visit www.cuervo.com.
Trademarks owned by Becle, S.A.B. de C.V. ©2025 Proximo, Cuervo.com. Please drink responsibly.
