In the wake of the devastating wildfires in Southern California, Gibson, the iconic American-made instrument brand, and its philanthropic division, Gibson Gives, have joined forces with multiple music brands to support the recovery of music programs and musicians impacted by the fires, as well as to raise immediate funds for relief efforts and humanitarian aid organizations across Los Angeles. Gibson has pledged an initial $250,000 across its nonprofit partners for wildfire relief. Gibson Gives is taking action—independently and in partnership with other brands—to make the largest possible impact. For more details and to donate directly, visit: https://www.gibsonfoundation.org/disaster-relief.

To maximize this effort, Gibson, Gibson Gives, and Guitar Center—the world’s largest retailer of musical instruments—along with its charitable organization, The Guitar Center Music Foundation, have enlisted the assistance and support of many prominent manufacturers from the music instrument (MI) industry, including AKG, AlphaTheta/Pioneer, Audio-Technica, Eastman, ESP Guitars, Hoshino (Ibanez Guitars/TAMA Drums), JBL Professional, C. F. Martin & Co., Pearl Drums, Remo Inc., Roland, DW, Saga, Schecter Guitar Research, Shure, Sony Music, Universal Audio, Vater Percussion, Yamaha, and Avedis Zildjian Co., in a massive and unprecedented donation relief effort.

For musicians, music professionals, or nonprofit music programs based in the Los Angeles area affected by the fires, the Guitar Center Foundation and Gibson Gives are donating a special one-time grant to replace instruments and gear. Los Angeles musicians who lost their instruments and gear can reach out and apply HERE now through February 28th, 2025. Proof of loss or address may be required.

The brands have now partnered with the NAMM Foundation's L.A. Wildfires Relief Fund and the NAMM Show, which is providing two L.A. Wildfire Relief Centers during next week’s 2025 show at the Anaheim Convention Center (January 23–25). These centers, located in Hall C and ACC North Level 2, will inform attendees about how they can support the coordinated efforts of this initiative.

“The recent wildfires have deeply impacted our artists and friends in Los Angeles,” says Cesar Gueikian, CEO of Gibson. “Gibson is committed to donating directly to these incredible organizations and working together with the music community to deliver immediate and impactful aid, and to help communities rebuild.”

"I am deeply grateful to see such an outpouring of support from everyone coming together to assist musicians who have tragically lost their instruments in the fire. This collective effort is not just about replacing instruments; it’s about restoring the power of music in people’s lives—a vital source of healing, renewal, and strength as they navigate the journey of rebuilding their lives and communities," says Myka Miller, Executive Director of The Guitar Center Music Foundation.

Gibson and Gibson Gives, Fire Relief 2025:

1. Community and Shelter Support: Gibson Gives is partnering with local organizations and brands to deliver essential resources such as food, water, and apparel to wildfire-affected communities. In collaboration with Vans, Liquid Death, and others, Gibson will provide supplies, including Gibson T-shirts, Vans socks, shoes, and Liquid Death water, to meet immediate needs at shelters around Los Angeles.

2. Assistance to Individual Artists: To support individual artists affected by the disaster, Gibson Gives will contribute a cash donation to MusiCares to provide essential necessities and aid stabilization and recovery. MusiCares offers short-term disaster relief, including $1,500 in financial assistance and a $500 grocery card for music professionals impacted. For more information, visit: https://donor.musicares.org/page/lafirerelief.

3. Instrument and Gear Replacement: In collaboration with Guitar Center and the Guitar Center Foundation, Gibson and Gibson Gives will jointly manage instrument replacement requests. Additional music manufacturers contributing to this effort include AKG, AlphaTheta/Pioneer, Audio-Technica, Eastman, ESP Guitars, and others. This initiative prioritizes assisting professional artists, schools, and nonprofit music programs and organizations that have lost instruments, helping to restore creativity and continuity.

4. Fundraising for First Responders and Community Assistance: Funds raised will support broad community needs, ensuring effective resource allocation. Gibson Gives will channel online and onsite donations at the Gibson Garage Nashville flagship store and direct disaster relief funds to foundations such as:

   • The LAFD Foundation
   • SoCal Fire Fund
   • Eaton Fire Relief and Recovery Fund
   • The American Red Cross

5. School Music Programs: Gibson Gives is supporting Music Rising, a disaster relief fund administered by the Mr. Holland’s Opus Foundation, to rebuild school music programs and replace student instruments lost in the fires.

6. Gibson Employees: Gibson’s GoldTop Foundation assistance is available for all Gibson employees directly affected by the Los Angeles area wildfires. Visit: https://www.goldtopfoundation.com/.

7. Animal Relief: Gibson is partnering with Gibson artist Miranda Lambert and her foundation, MuttNation, to support animal shelters and veterinarian clinics affected by the fires. The MuttNation–Tractor Supply Relief for Rescues Fund is aiding shelters in the California region. For more information, visit: https://muttnation.com.