Live In The Vineyard Goes Country (LITVGC), presented by Visit Napa Valley®, has announced the initial lineup of artists for the upcoming event, scheduled for April 22-24 in Napa Valley, California.
The first wave of talent includes Brett Young, RaeLynn, Linda Perry, Stephen Wilson Jr., Katharine McPhee, Roman Alexander, Dusty Black, Annie Bosko, Gable Bradley, CeCe, Allie Colleen, Canaan Cox, Kashus Culpepper, Adam Doleac, Carter Faith, Lanie Gardner, Harper Grace, Braden Hull, James Barker Band, Caroline Jones, Alexandra Kay, Kalsey Kulyk, Max McNown, Morgan Myles, Stella Prince, Owen Riegling, Shane Stevens, and Thelma & James, with more artists to be revealed.
Building on its legacy of exclusivity and unparalleled experiences, LITVGC continues to set the standard as one of the most sought-after events in the country. This immersive three-day showcase brings together top recording artists, new emerging talent, premier Napa Valley wineries, and world-renowned chefs for an unforgettable fusion of music, wine, and culinary excellence. Attendees—including music supervisors, radio programmers, DSP curators, label executives, VIPs, and corporate hospitality groups—get a first listen to brand-new music from today’s biggest stars and rising talent in an intimate, hand-curated setting. What makes LITVGC truly special is its seamless blend of exclusivity, authenticity, and Napa Valley’s breathtaking scenery, creating an experience that continues to captivate year after year.
In addition to the LITVGC main events, private VIP performances exclusively held for music programmers, music supervisors, and DSPs will take place at wineries throughout Napa Valley.
Live In The Vineyard Goes Country is set to collaborate with EqualizeHer, an initiative co-founded by music powerhouse Linda Perry and philanthropist Alisha Ballard, to drive meaningful change for women in the music industry. Dedicated to fostering opportunities for female songwriters, producers, engineers, managers, artists, and more, EqualizeHer is on a mission to amplify voices, create connections, and disrupt the status quo.
Through this collaboration, Live In The Vineyard Goes Country and EqualizeHer will celebrate rising female talent, provide a platform for women in music, and encourage industry leaders to take action toward greater inclusivity. This partnership underscores the event’s commitment to showcasing diverse artistry while delivering unparalleled experiences to industry guests in Napa Valley.
As part of this initiative, Linda Perry—a driving force behind EqualizeHer—will make a special appearance at Live In The Vineyard Goes Country, using her platform to inspire, advocate, and further the conversation around equal representation in the music industry.
"Live In The Vineyard Goes Country continues to be a place where the industry comes together to experience music in its purest form—up close and personal, surrounded by the beauty of Napa Valley. This year’s lineup showcases a dynamic mix of established artists and rising stars, all set to deliver unforgettable performances in an intimate setting. We are also proud to partner with EqualizeHer, reinforcing our commitment to amplifying female voices in country music. LITVGC isn’t just an event; it’s a community and a celebration of artistry, storytelling, and connection." – Bobbii Jacobs, Founder of Live In The Vineyard Goes Country
LITVGC is a private event and only open to invited industry guests, including music supervisors, radio programmers, label executives, corporate partners, Ensemble club members, and sweepstakes winners. National radio promotions aired around the event where fans enter for a chance to win.
In 2022, tourism destination marketing organization Visit Napa Valley (VNV) stepped up as the official title sponsor for both LITVGC and LITV, committing to a 3-year partnership with the event. VNV recognizes that music plays a unique role in the canvas of experiences available in Napa Valley. By aligning with Live In The Vineyard, VNV hopes to continue promoting the region as a premier destination for music enthusiasts and travelers seeking to immerse themselves in the natural beauty and rich culture of Northern California.
Throughout their 15-year tenure, LITV and LITVGC have brought some of the biggest names in music to Napa Valley, which has benefited and boosted tourism and has provided continuous support for the community. Event organizers are committed to supporting the community that has become home to these events.
LITVGC, LITV, and Elevation are produced by Forefront Networks/FF Entertainment. For more information about LITV and LITVGC, please visit https://www.liveinthevineyard.com, and follow along on social media channels (Instagram | Facebook).
About Live In The Vineyard Goes Country (LITVGC): Launched in 2017, Live In The Vineyard Goes Country (LITVGC) was developed following the success of Live In The Vineyard (LITV). LITVGC brings together music supervisors, radio programmers, DSP curators, label executives, and more from around the country who specialize in the country format, to celebrate and hear brand new music by today’s most successful artists and the most popular emerging artists in a stripped-down arrangement. LITVGC pairs exclusive access to today’s hottest country artists with Napa Valley’s celebrated winemakers and world-renowned chefs during an intimate, once-in-a-lifetime event. LITVGC takes place amongst the lush scenery of the legendary Napa Valley with three days and two nights of exclusive, intimate events and epicurean experiences like no other. Since its formation, the event has featured performances by Carrie Underwood, Zac Brown Band, Darius Rucker, Old Dominion, Brad Paisley, Little Big Town, Brothers Osborne, and many more. For more information about LITVGC, visit https://www.liveinthevineyard.com/litvgc.
About Visit Napa Valley®: Visit Napa Valley is the official destination marketing organization for Napa County. The organization promotes the region as an attractive travel destination and works to continually enhance its public image as a dynamic place to visit, live, and work. The vision and mission of Visit Napa Valley are to elevate Napa Valley as the world's premier wine country experience and to promote, protect, and enhance the Napa Valley destination. Napa Valley, conveniently located within an hour's drive from the San Francisco Bay Area and the Greater Sacramento Area, is comprised of five distinct towns, including, from north to south, Calistoga, St. Helena, Yountville, the City of Napa, and American Canyon. In addition to these five towns, the areas of Rutherford, Oakville, and Angwin, along with the outdoor recreation area of Lake Berryessa, are also part of Napa County and add to its diverse and rich history. The fully staffed Napa Valley Welcome Center, located in the City of Napa, is a high-tech facility, complemented by personalized concierge service from highly qualified brand ambassadors. For additional information about Napa Valley, or to plan your Napa Valley experience, please explore www.VisitNapaValley.com and follow social feeds @VisitNapaValley
About Forefront Networks (FFN): Headquartered in Austin, Texas, Forefront Networks is a full-service experiential and entertainment agency specializing in corporate partnerships, brand activation, corporate events, entertainment booking, event management, video content services, and more. Forefront Networks’ collection of work includes event platforms designed to build connections between brands and their audiences. Their portfolio of work includes Austin Trail of Lights, Bevo Blvd., award-winning television series Texas Music Scene, Live In The Vineyard, Live In The Vineyard Goes Country, and Elevation. FFN also activates for brands such as Kendra Scott, Lucchese Bootmaker, Southwest Rapid Rewards Chase Visa, and Truist. For further information, visit forefrontnetworks.com.
