To raise awareness for vital Breast cancer research this month, Women Who Rock and Gibson Gives--the charitable arm of Gibson guitars--have teamed up for a new virtual concert series happening every Wednesday night in October at 5:00pm CT/3:00pm PT/6:00pm ET live, on Gibson TV HERE, all performances will be archived. Accomplished singer-songwriter RITA WILSON will headline the virtual concert series which will be shot on location at both the Gibson Showroom in Los Angeles, CA and Austin, TX. All donations generated from the Women Who Rock and Gibson Gives series in October will benefit Magee-Womens Research Institute (MWRI)--the nation's largest research institute dedicated solely to women's health research--and will be fully-matched by UPMC and UPMC Health Plan up to $25,000. To donate and for more information, visit: http://mageewomens.org/strikeachord.
Women Who Rock connects women through the power of music and helps to educate, support and fund women-centric health research and music endeavors. The annual Women Who Rock Benefit Concert features the best women in music, with a 100% female fronted line up. RITA WILSON was originally scheduled as the concert’s guest-star this past May. The concert was canceled due to the international COVID 19 pandemic, severely impacting fundraising efforts for the life-saving women’s health research at the MWRI.
“As both a breast cancer survivor and a singer/songwriter, this concert series felt like the perfect opportunity to raise awareness for the importance of women’s cancer research through the power of music,” says RITA WILSON. “I’m excited to perform alongside such a diverse and strong group of female artists and partner with Women Who Rock and The Magee-Womens Research Institute to hopefully make an impact in the continued fight against breast cancer.”
“We’re so grateful for Gibson and the incredible lineup of female musicians who are supporting us this October to help us raise funds and awareness for understudied women's health research and for shining a spotlight on women in music,” says Melinda Colaizzi, Founder of Women Who Rock. “Both women in music and women’s health research are underrepresented and we’re lucky to have Gibson Gives on our side in this crusade to ‘Rock the Future of Women’s Health’ and to use the power of music to make a difference impacting lives around the world.”
“Gibson Gives is honored to partner with Women Who Rock, our esteemed female artists and Magee-Womens Research Institute & Foundation to amplify women’s health research through the healing power of music,” says Elizabeth Heidt, Head of Global Entertainment Relations at Gibson. “Our mission at Gibson is to empower and enable creators around the world, to put the power of music into the hands that need it most and bring a positive impact our communities. This is only the beginning of our work with Women Who Rock for women around the world, we look forward to a long and fruitful partnership.”
October is Breast Cancer Awareness Month. Women’s health overall is understudied. While most health research has sidestepped sex differences, MWRI is the nation’s largest research institute dedicated solely to women’s health research and reproductive biology. In addition, MWRI currently offers 192 studies enrolling 162,000 women in clinical trials all over the world. Researchers at MWRI are working on chemotherapy resistance for the most common form of breast cancer, finding a more effective treatment for triple negative breast cancer, and running more than 20 clinical trials to develop new, personalized treatments for women.
Dr. Lisa Rohan is leading her team of researchers at MWRI to develop a nasal spray that could protect users from the COVID-19 infection. This spray may be a game changer for frontline workers and immune-compromised individuals. From therapies that could halt the recurrence of ovarian and breast cancers to improving our understanding of and treatment options for COVID-19. MWRI works to solve real-world problems women face every day. Donations this month will fund MWRI’s ongoing critical research. Watch the latest video from MWRI: https://www.youtube.com/watch?v=1fsIhn7Z9dY.
Celisse, Wednesday, October 7 at 7:00P CT on Gibson TV (HERE)