For over 15 years, Cliff Beach has been a cornerstone of the Los Angeles music scene earning a reputation for vibrant live performances; high volumes of musically eclectic releases; and having a second-to-none hustle that uplifts every collaborator in his orbit. Following a successful early 2024 jazz release entitled You Showed Me The Way, Beach pivots back to his high-voltage funk roots with his forthcoming release Beach Please, available via Eddie Roberts’ (The New Mastersounds) imprint Color Red on October 18, 2024. The first single “The Work” will be available this Friday, August 23rd giving listeners a first taste of the empowerment Beach will impart on the new release. Pre-save “The Work” HERE.
With a sultry swagger and shimmering horn soli reminiscent of The O’Jays’ “Give the People What They Want,” Beach’s “The Work” speaks to a go-getter attitude with no shortcuts to success other than putting your head down, putting forth the effort, and relentlessly hustling to achieve your dreams. “I try to bring a creative mindset to all aspects of work,” asserts Beach, “And like Mary Poppins, I try to find fun and gamify work. But I believe in a solid work ethic where you get what you put in there and exponentially, you get more out of it—you gotta prime the pump.”
Beach’s tenacity and life philosophy of exerting hard work and effort is further reflected in his book Side Hustle & Flow: 10 Principles to Live and Lead a More Productive Life in Less Time, which he was drafting at the same time he wrote the collection of songs that appear in Beach Please. Throughout the book’s ten chapters, Beach chronicles his journey of getting kicked off American Idol to finding success with his hit song “Confident” that amassed over 1 million streams and won the Grand Prize for R&B at the John Lennon Songwriting Contest in 2019. It speaks to the reality of starting passion projects while maintaining a day job through a detailed, realistic approach, rather than snake oil that promises you can be a multi-millionaire with minimal effort.
Beach Please’s 11-tracks (10 originals and one cover of Michael Jackson’s 80s hit “The Way You Make Me Feel”) are structured as a 3-part suite, each exploring a different element of love, heartbreak, and redemption. Suite One celebrates the joys of falling in love and the rush of emotions that accompany those early stage feelings. It contains "Crush on You," "Gotta Have That Girl, " "The Way You Make Me Feel," and "Stuck with You.” Suite Two speaks to heartbreak and the polarizing reality of pain and moving on through five songs "It's All My Fault," "Reminds Me of You," "Gotta Let You Go," “Final Goodbye,” and "Let Me Be Lonely." Suite Three comes full circle making its way back to moving forward and finding your way back to self-love in two songs “Music Maker” and “The Work.” The album was produced by Cliff Beach and recorded at The Road House in Topanga, CA by Lito Magana. The album's pre-mixing was done at 1192 Studios in Westlake Village, CA by Tim Hall with mixing by Dylan Brown and mastering by Doug Krebs.
On making the album Beach states, “Spanning songs over my entire career that never made it to an album yet everything has a right place and time to be born. The past is history, the future is a mystery and all we have is here and now. This album is as NOW as I’ve ever been and I am thrilled to be partnering with Color Red Music label for its inaugural release!”
Those in the Southern California area can catch Cliff Beach and his band at the following performances:
8/31 Sofar Sounds - Venice, CA
9/28 Disney Grand California Hotel w/ Greg Smith - Anaheim, CA
10/6 - Manhattan Beach Hometown Fair - Manhattan Beach, CA
10/26 Sam’s Place w/ David Franz - Ojai, CA
Beach Please will encapsulate a programmatic journey through all phases of passion, anguish, and vindication piggybacking off of the spring jazz release and prefacing a contemporary album to be released later this fall.
