Today, Grateful Web is exclusively premiering below Charlotte, NC alt-rockers Of Good Nature’s music video for the title track from their recent album Timeless.

Produced by Danny Kalb (Beck, Ben Harper, Foster the People, The Movement) at White Star Sound, Timeless hit #3 on the Billboard reggae album chart. 

The title track sounds exactly how you’d expect. It’s timeless. The production and mixing are clean and on point, while the lyricism and instrumentation is simple yet compelling. 

Of Good Nature lead singer and song-writer Cam Brown tells Grateful Web:

“Timeless was one of those tunes that just kind of falls out. The different parts and melodies led us into the next. We spent some time in Gold Hill, NC during the writing process and wanted to film in the historic town to catch the exact vibes of the song. This video was filmed at Mauney’s Store built in 1840 in Gold Hill, NC.”