Sanuk, a division of Deckers Brands (NYSE: DECK), today announced the sixth iteration of its ongoing collaboration with iconic rock band the Grateful Dead, powered by Warner Music Artist Services. The capsule collection features a premium lineup of men's and women's summer styles made with natural, repurposed and recycled materials and honors the Grateful Dead's legacy with iconic band logos.
This fresh Sanuk x Grateful Dead collection introduces four new styles and colorways to the collaboration roster, featuring new earth tones, floral boho patterns and funky geometric pops of color. Special Dead details in the collaboration include debossed band emblems, band tags, premium printed footbeds and stamped hemp-lined uppers.
The Sanuk Avery Lace x GRATEFUL DEAD is an ultra-comfy packable women's sneaker made with sustainable materials like hemp and cotton, recycled polyester and high rebound BLOOM™ x Soft Top Foam insoles made from repurposed algae.
The Sanuk Lola x GRATEFUL DEAD women's sandal rises up to comfort paradise, featuring comfy hemp blend slide straps with breezy, printed hemp lining and high rebound BLOOM™ x Soft Top Foam footbeds, in addition to other eco-friendly materials like hemp, cotton, recycled polyester and responsible leather.
The Sanuk Bixby x GRATEFUL DEAD men's sandal stars super soft suede-lined footbeds on high rebound BLOOM™ x Soft Top Foam midsoles with an adjustable hook and loop closure for the perfect fit and elevated, celestial-level comfort.
The Sanuk Tideline Lace x GRATEFUL DEAD is a stylish, versatile men's sneaker decked out with groovy band details and custom Dead artwork. Crafted with sustainable and recycled materials like RPET, hemp, recycled polyester and BLOOM™ x Soft Top Foam footbeds made from repurposed algae, these kicks provide a comfy trip to your happy place.
"This expansion of our partnership with the band embodies a trendy, retro look and an especially comfy feel," said Seth Pulford, Director of Marketing at Sanuk. "In classic Grateful Dead fashion, this collection is timeless. Dead Heads of all ages can rock these comfy new styles in celebration of the band's transcendent legacy."
The sixth installment of the SANUK & GRATEFUL DEAD™ collection launches today exclusively on Sanuk.com. Retail prices range from $50-70.
For more information about the SANUK & GRATEFUL DEAD™ collection, visit www.sanuk.com/grateful-x-grateful-dead-collaboration or follow along on Instagram @sanuk #smilepassiton.
