The String Cheese Incident announces 5-night Colorado run

Article Contributed by Big Hassle Media | Published on Wednesday, May 12, 2021

The String Cheese Incident is thrilled to announce their 5-night Colorado run this July. SCI will play two nights at the Dillon Amphitheater on July 13 and 14, followed by three nights at Red Rocks Amphitheatre July 16, 17 and 18.

A note from the band:

We understand the demand for our Red Rocks shows may exceed the available tickets and want all fans to have a fair shot at joining us. This year, there will be a "Fair AXS" ticket request period. Fans can begin to request Red Rocks tickets starting now for individual nights, as well as 3-Day passes.

Information regarding AXS Fair, ticket prices, viewing sections, accessible viewing and more can be found on the 3-Day and individual show pages for July 1617, and 18.

PURCHASE TICKETS

In the event that Red Rocks capacity is increased and sectioning is no longer required, all tickets for Red Rocks only will be general admission (besides rows 1-4 and row 70).

About The String Cheese Incident: 

The past three decades have written a story packed full of surreal experiences, epic moments, groundbreaking involvement and huge accomplishments. The String Cheese Incident has been recognized for their commitment to musical creativity and integrity, for their community spirit, philanthropic endeavors, and for their innovative approach to the business of music.

When The String Cheese Incident’s growth first started gaining momentum in the 1990s, as the Internet was just beginning to take hold and the major-label business model was failing, the band decided to make music on their own terms.

Since then, The String Cheese Incident has gone on to carve out a completely unique approach to the business of music; they are truly pioneers of a new way of “making a band.” With the Internet as their tool, SCI was among the first artists to disseminate information online, such as tour dates, release information, and other news, to their growing fan base. Rather than doing business on such terms as “the bottom line,” SCI put their music and their fans first, opening companies of their own, including a ticketing company, a merchandise company and a fan travel agency, to best serve their community. The band’s record label, SCI Fidelity Records, has always operated under the same ideals. Even early on, SCI Fidelity embraced downloadable music and file sharing, delivering SCI’s “On The Road” series, where every show the band plays is made available for download on the Internet. Whether they realized it at the time or not, The String Cheese Incident was inventing grassroots band development. Today, literally hundreds of bands are using some version of this same approach to build their brand.

The String Cheese Incident’s commitment goes well beyond their immediate community, and even beyond the music community as a whole. Early on, the band took a serious interest in giving back to the communities that they visited, and they were among the first performers to encourage “Green” shows and tours. SCI’s support has helped give rise to such not-for-profit organizations as Conscious Alliance and HeadCount. All the while, The String Cheese Incident has stayed committed to music as a creative endeavor, not just in their recordings but also in their live performances. The list of SCI’s special guests and collaborators is long and diverse. Their annual events such as Electric Forest and Hulaween, and holiday shows such as New Year’s Eve, have helped redefine the concert experience and have garnered the band a reputation as live music vibe innovators.

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