“Performing is healing, for everyone on stage,” explains Trucks, “It’s important to get out and play; there is definitely something cathartic about it. You can feel it in the audience, too. People like Bruce and Butch and Gregg, they meant a lot to a lot of people. When you acknowledge those things and play music in the right spirit, you are keeping the flame lit in your own way.”
“Wheels of Soul” 2017 also was successful all summer in its charitable efforts and has raised nearly $100,000 as part of a unique initiative with the tour’s partner Craft for Causes. Local craft brewers created a limited edition “Wheels of Soul”-themed beer in their taprooms for each tour stop, with the proceeds benefiting the Mr. Hollands Opus Foundation, a national nonprofit that works to promote music education and provide musical instruments to underprivileged youths. 40 different breweries hosted launch parties for their special brew, sporting clever names like “Butch’s Brown Ale,” “All That I Need,” and “Harmonious.” The Crafts for Causes van followed behind the tour buses throughout the run, driving 14,500 miles and covering 42 states, visiting 39 different breweries along the way.