Acura Amps up NOLA Music Education Support with Trombone Shorty

Article Contributed by AWA PR | Published on Wednesday, April 26, 2017

Acura is building on the brand’s 18-year commitment to the music and arts of New Orleans as the automaker joins iconic bandleader, singer, songwriter and producer, Troy “Trombone Shorty” Andrews, as Official Automotive Partner of the Trombone Shorty Foundation’s Shorty Fest and Trad Fridays. Acura’s support of the non-profit Trombone Shorty Foundation will help the organization create a year-round impact on the city’s cultural community and further its commitment to perpetuate the musical heritage of New Orleans through music education, instruction, mentorship and performance:

Acura is entering its 18th year of continued sponsorship of the New Orleans Jazz & Heritage Festival, as the official automotive and main stage sponsor beginning Friday, April 28 and running through Sunday, May 7.

The partnership continues Acura’s relationship with Trombone Shorty and his drive to further local music education through Acura’s backing of his Shorty Fest fundraising concert, and Trad Fridays, Shorty’s partnership with the New Orleans Center for Creative Arts to help preserve traditional New Orleans jazz music for future generations. 

“For 18 years the music scene in New Orleans has been a dynamic fit for the Acura brand and we are honored to support the incredible contributions the Trombone Shorty Foundation is making to advance local musicians and maintain the one-of-a-kind musical culture of New Orleans,” said Jon Ikeda, vice president of Acura Sales. 

Acura and the Trombone Shorty Foundation    

In conjunction with the Trombone Shorty Foundation, for the second year Acura will serve as the official automotive sponsor of the Shorty Fest benefit concert hosted by Trombone Shorty. Shorty Fest is the Foundation’s main New Orleans annual fundraiser and is scheduled for Thursday, May 4, at the House of Blues. Trombone Shorty, backed by his band Orleans Avenue, also is marking his fifth year closing out the Acura Stage at Jazz Fest.

Acura returns for a second year presenting Trad Fridays at the New Orleans Center for Creative Arts (NOCCA). Trad Fridays is a celebration of teaching traditional brass-band street music to the classically trained students at NOCCA.

Acura and Jazz Fest 

Entering its 18th year as official vehicle partner of the New Orleans Jazz & Heritage Festival, the automaker is again set to present The Acura Main Stage, or “Acura Stage,” that has hosted legendary musicians each year at Jazz Fest. The tradition continues in 2017 with a diverse range of performances by some of the world’s most celebrated musicians including Maroon 5, Kings of Leon, Harry Connick Jr., Trombone Shorty & Orleans Avenue and more, performing on the Acura Stage.   

Festival goers have the opportunity to visit the Acura Product Experience tent, which includes the full model lineup, including the Acura NSX Supercar, virtual reality driving games and more. The Acura Product Experience is open to the public and provides select lucky festival attendees the chance to win access to the exclusive Acura VIP Lounge and special passes to the Acura side stage.

For the full lineup of artists and more information on the New Orleans Jazz & Heritage Festival, visit