International funk group The New Mastersounds have released “Watchu Want,” the third single off of the group’s forthcoming 17th album The Deplar Effect recorded at Floki Studios. Located down the valley of Eleven Experiences’ Deplar Farm in Troll Peninsula, Iceland, Floki Studios has become a destination studio hosting and producing sessions from some of the most notable acts in today’s music scene. Guitarist and bandleader Eddie Roberts’ label Color Red has partnered with Eleven Music to release the album as their inaugural release and the session was the first one to take place at the brand new studio.
“Watchu Want” was the first tune written for ‘The Deplar Effect.’ Following suit with every studio album to date, the band has a tradition of opening with a “Meters-inspired” track. The Meters were the main influence of the sound of the band back at its start in '99, and with each album sees a homage to the legendary New Orleans band. The title of the track asks the listener "after 2 years of lockdown, what are you wanting for? Because we've got a lot to give!" Past tracks of the group’s in a similar Meters-inspired instrumental vain include fan favorites such as “Freckles” and “MRG” that have each ammassed over 5 million streams across DSP platforms.
Ahead of its worldwide DSP release, this track was made available exclusively to NFT holders in partnership with Lively, a platform made for creators and fans to connect in real-time through lessons, meet & greets, and concerts founded by Marc Brownstein of The Disco Biscuits. To launch the NFT, The New Mastersounds presented a live stream performance from Menorca, Spain, one of the group’s only three concerts of 2022. Additional announcements around the NFT are forthcoming.
The band’s retreat to Floki Studios marked their first time seeing each other in person after the COVID-19 pandemic. Surrounded by beautiful weather, snowcapped mountains, water, and the coziness of the brand new studio in Northern Iceland, the group was able to hone in on new works with no distractions. The “effect” of soaking in the experience and citing many moments of getting goosebumps and feeding off of the energy in the room after an extended absence inspired the album’s title The Deplar Effect.
The Deplar Effect is now available for vinyl pre-order on Color Red’s website. For additional information and to order, click here.
