Fans of Dead & Company will get to “settle down easy” this weekend when they snag a box of “Ramble on Rose” herbal tea at the band’s concerts in Boulder, Colo.
The limited-edition black tea, made with organically-harvested roses and other special ingredients, will be given away free by the non-profit organization HeadCount.org in an effort to promote voter registration and participation.
Each box includes artwork by Dead & Company poster artist AJ Masthay, and information about HeadCount and its efforts to promote voter turnout in the 2018 midterm elections.
VIEW THE TEA BOX COVER ART HERE
Only 6,000 boxes of the tea were produced, and they will not be sold in stores or online. Instead, they’ll be distributed free in the “Participation Row” area at the Dead & Company concerts at Folsom Field on July 13th and 14th, as well as the LOCKN’ festival in Arrington, Virginia August 23rd-26th. In addition, they’ll be available at the Celestial Seasonings headquarters tour, a popular Boulder, CO attraction, on Saturday July 14th.
Celestial Seasonings and HeadCount will also release a second tea called “Ginseng Sullivan” featuring artwork by acclaimed Phish poster artist Jim Pollock. That tea will be given away at the HeadCount booth at Phish’s Curveball festival in Watkins Glen, Aug. 17th - 19th and then again at Phish concerts at Dick’s Sporting Goods Park in Denver Aug. 31st - Sept. 2nd.
To receive the free tea, fans will be asked to sign up for non-partisan election alerts that HeadCount offers by text and e-mail.
“We’re very grateful, excuse the pun, to Celestial Seasonings for coming up with these great tea blends specially for fans of Dead & Company and Phish,” said HeadCount’s executive director Andy Bernstein. “This is a very creative, and generous way to engage music fans around the midterm elections.”
“We’re very proud to partner with HeadCount to support their mission of getting more people engaged and participating in our democracy,” added Tim Collins, Celestial Seasonings Vice President. “It was such a thrill for us to create these new tea blends and partner with these incredible artists. We’re going to have a great time at the shows this summer talking to fans about how to get involved and be heard.”
Celestial Seasonings has been a part of the Boulder, Colo. community for over 50 years, and is one of the first consumer products ever to incorporate organic and sustainable practices. The partnership with HeadCount marks its first foray into promoting voter participation. But the company has a long history of supporting art, the environment and pro-social causes.
