Deep Purple, following the announcement of their new studio album ‘=1’, releases the first single, ‘Portable Door’, today. The new song is now available for streaming and as an instant gratification track with all ‘=1’ download pre-orders.
Accompanying the release, the music video for ‘Portable Door’ will premiere today at 05:00pm CET / 04:00pm BST / 11:00am ET on the Deep Purple YouTube channel (LINK).
Produced by the Berlin-based agency Mutter & Vater and directed by Leo Feimer, the video showcases Deep Purple against the backdrop of the new album artwork, capturing the band in their essence as they share a stage and perform together.
The enigmatic album title ‘=1’ encapsulates the band’s philosophy of unity amidst complexity, promising an album that resonates deeply with their five decades spanning hard rock legacy. Produced once again by iconic Bob Ezrin, ‘=1’ captures the purest classic Deep Purple sound, without relying on nostalgia.
In a recent interview regarding the sonic direction of their upcoming album, guitarist Simon McBride shared insights, saying: “The new album will reflect what the five of us create in the rehearsal room. Many of the songs, like ‘Portable Door’, were written in the first sessions and literally came together in 5 or 10 minutes. It all was so easy and natural.”
Frontman Ian Gillan, highlighting the organic nature of Deep Purple’s song writing, added: “Throughout Deep Purple’s history, our best songs have always been those that were written in no time at all. We’ve played what felt good and developed songs as we have always done.”
In celebration of the new album, Deep Purple will perform more than 60 concerts worldwide this year during their ‘=1 MORE TIME’ tour.
With three consecutive No.1 albums in their back pocket, this is Deep Purple at their pinnacle. ‘Now WHAT?!’ (2013), ‘inFinite’ (2017), and ‘Whoosh!’ (2020) have sold over one million copies worldwide, making Deep Purple one of the most successful rock bands currently active. The latest studio album, “Whoosh!”, reached #1 on the album charts in 7 countries and charted in the top 10 in another 12.
‘=1’ will be released on July 19th via earMUSIC as Ltd. CD+DVD (Digipak), CD (Jewelcase), 2LP Gatefold (black, 180g), Ltd. Purple 2LP Gatefold (180g), Ltd. Crystal Clear 2LP (180g) and Ltd. Box Set (CD+DVD Digipak, 2LP black Gatefold, 3x exclusive 10” vinyl editions feat. live recordings from Deep Purple’s 2022 tour, exclusive Collector’s T-shirt, 2x exclusive guitar picks, 1x exclusive art print, 1x exclusive lanyard, and the chance to win a Golden Ticket giving access to every show on the Deep Purple ‘=1 MORE TIME’-tour).
All LPs include a rich 12-page LP sized booklet – exclusively in the first print run!
The bonus DVD features the approx. 60min documentary ‘Access All Areas’ joining Deep Purple backstage on tour and providing an exclusive look behind the scenes.
Further exclusive items are available via the official album store: Ltd. 2LP Picture Disc, Ltd. Cassette, strictly limited canvas signed by all band members – limited to 150 items only and various other merchandise items.
=1 MORE TIME TOUR DATES:
Aug. 14 – Hollywood, FL @ Hard Rock Live
Aug. 15 – Tampa, FL @ Seminole Hard Rock Event Center
Aug. 17 – The Woodlands, TX @ Cynthia Woods Mitchell Pavilion
Aug. 18 – Durant, OK @ Choctaw Casino – Grand Theater
Aug. 19 – Fort Worth, TX @ Dickies Arena
Aug. 21 – Cincinnati, OH @ PNC Pavilion at Riverbend Music Center
Aug. 22 – Sterling Heights, MI @ Michigan Lottery Amphitheatre at Freedom Hill
Aug. 23 – Tinley Park, IL @ Credit Union 1 Amphitheatre
Aug. 25 – Toronto, ON @ Budweiser Stage
Aug. 27 – Montreal, QC @ Bell Centre
Aug. 28 – Gilford, NH @ BankNH Pavilion
Aug. 30 – Camden, NJ @ Freedom Mortgage Pavilion
Aug. 31 – Holmdel, NJ @ PNC Bank Arts Center
Sept. 1 – Wantagh, NY @ Northwell Health at Jones Beach Theater
Sept. 3 – Bridgeport, CT @ Hartford Healthcare Amphitheater
Sept. 4 – Saratoga Springs, NY @ Broadview Stage at SPAC
Sept. 6 – Bethel, NY @ Bethel Woods Center for the Arts
Sept. 7 – Bristow, VA @ Jiffy Lube Live
Sept. 8 – Scranton, PA @ The Pavilion at Montage Mountain
Tickets are available at www.deeppurple.com.
