SweetWater Brewing Company ("SweetWater Brewing" or "SweetWater"), the largest craft brewer in Atlanta and throughout the Southeast, and a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), has unveiled the headliners for the 2025 SweetWater 420 Fest, marking the festival’s 20th anniversary with an unforgettable celebration of music, culture, and community. The highly anticipated three-day event will take place April 18-20 at Atlanta’s Historic Pullman Yards, featuring iconic performances, unique experiences, and a party atmosphere like no other. Tickets are on sale now for this milestone festival.
For two decades, SweetWater 420 Fest has been a staple of Atlanta’s cultural scene, bringing together music lovers, craft beer enthusiasts, and eco-conscious fans for a fan-first experience blending music, art, environmental awareness, and unforgettable vibes. Headlining the 20th anniversary celebration are The Revivalists, Marcus King, and Greensky Bluegrass, joined by a stellar lineup that includes Georgia’s own Drive-By Truckers and hip-hop legends Cypress Hill.
“We are thrilled to reveal the incredible lineup for SweetWater's 420 Fest 2025,” said Ty Gilmore, President of Tilray Beverages, North America. “As we celebrate two decades of music, culture, and unforgettable memories in Atlanta, this year’s festival promises to be bigger and better than ever before. With top headliners, great beers, and non-stop fun, we can’t wait to see you all there!”
Festival Highlights
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Interactive Art Installations: Discover immersive art celebrating 20 years of 420 Fest, with artwork, band photography, and album art displays.
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Craft Beer Village: Enjoy award-winning craft brews from SweetWater and renowned breweries like 10 Barrel Brewing, Breckenridge Brewing, Montauk Brewing Company, and Athens’ own Terrapin Brewing Co.
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Family-Only Zone: A cozy, family-friendly area offering a safe and comfortable environment for all ages to relax and enjoy the festivities.
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Fan-Favorites Return: The beloved SweetWater Fishing Camp, The 420 Basement Experience, and SweetWater BoatHouse are back, along with the new SweetWater Roadie Challenge, offering exciting experiences for all festival-goers.
Keeping it Green
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Waterkeeper Alliance Partnership: In a continued commitment to environmental stewardship, $10 from every ticket sold will support clean waterways, partnering with the Waterkeeper Alliance to make a positive impact on the community.
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Bike and Scooter Valet: Make it to the festival sustainably with our convenient bike and scooter valet service, helping reduce the carbon footprint of festival attendees.
Tickets for the 2025 SweetWater 420 Fest, along with full festival details, are available now at SweetWater420Fest.com. Join us in Atlanta for the ultimate 420 Fest celebration—don’t miss the party of the year!
