SweetWater Brewing Company ("SweetWater Brewing" or "SweetWater"), the largest craft brewer in Atlanta and throughout the Southeast, and a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), has unveiled the headliners for the 2025 SweetWater 420 Fest, marking the festival’s 20th anniversary with an unforgettable celebration of music, culture, and community.

SweetWater Brewing and fans will take a trip back to our roots and will host a more intimate festival that’s focused on killer jams, heady brews, and supporting our long-time friends at the Waterkeeper Alliance, who are fighting to protect clean water around the world.

In an unprecedented move to make the SweetWater 420 Fest more accessible to fans, organizers are thrilled to announce the introduction of half-day tickets for this year's festival. Celebrating its vibrant history, the SweetWater 420 Fest, presented by SweetWater Brewing Company, continues to honor Earth Day with its annual event held at Atlanta's Pullman Yard.

Presented by SweetWater Brewing and Pullman Yards, one of Atlanta's anticipated festivals, SweetWater 420 Fest has announced its lineup for its return April 20 and 21 at Pullman Yards. Known for its eclectic lineup, as well as its charitable and environmental activations, food trucks, artist market, and, of course, beer from the largest craft brewer in the Southeast- this year's lineup showcases artists of varying genres, from alternative to rock and pop to singer-songwriter, jam, soul, and an indie.

SweetWater Brewing, the largest craft brewer in the Southeast, is thrilled to announce the return of SweetWater 420 Fest, one of Atlanta’s most anticipated annual events, April 20 and 21, at Pullman Yards. Presented by SweetWater Brewing and Pullman Yards, this year’s event promises a reinvigorated experience, making a grand comeback in full festival glory for the first time since 2022.

SweetWater Brewing Company, Atlanta’s craft beer trailblazer and the 10th largest craft brewer in the U.S., announces details for this year’s SweetWater 420 Fest, which will take place on April 22-23 at SweetWater’s Atlanta brewery. The 17th annual festival will be headlined by Shakey Graves, Pigeons Playing Ping Pong, Ghostland Observatory, Rome & Duddy, and Neal Francis. Weekend and single-day tickets will go on sale February 8 at 12pm EST at www.sweetwater420fest.com.

SweetWater Brewery Company and Happy Ending Productions are excited to announce the 2022 "It's 4:19 — Got a Minute to Give?" Artist Charity Auction in partnership with Your Rocktioneer®, the man with many talents, Seth Weiner helped raise $142,397!

Presenting sponsor, Georgia natural gas provider Gas South generously matched all proceeds up to $100,000 for beneficiaries Notes For Notes Foundation and City of Refuge ATL for the 2022 Artist Charity Auction.

The Sweetwater 420 Music Festival continued into day four, which had an equally impressive line up to the prior days. The weather continued to cooperate and made for a beautiful day at Centennial Olympic Park in Atlanta, Ga.

The Sweetwater 420 Festival in Atlanta, Ga continued into the third day with a high octane line up and the largest crowd the festival has ever seen. It was difficult moving around at times given the huge crowd, though nonetheless very enjoyable and full of southern hospitality. The music was anchored by The Trey Anastasio Band, Umphrey's McGee and Goose.

The Sweetwater 420 Festival rolled on Friday, April 29th with another hot lineup and more delicious jams for day two. The weather cooperated perfectly, and the crowds were relatively calm for this session, though more intense than the day prior. Today's festivities were led by The String Cheese Incident, Gary Clark Jr., and Lotus.