“Sir” is a reference usually reserved for formality. Although they are pro-outfit, the unfolding destiny of Denver’s the SIR band , has been anything but conventional. SIR are able to cultivate melodically, sexy, vivid and lyrically relatable alt-pop- rock. Playing at the iconic Red Rocks Amphitheater and multi-year showcases during SXSW have not been taken for granted, knowing that there were, and still are, so many things planned for SIR down the line. Debut album released nationally January 1, 2018.