On Friday, July 1st, international funk group The New Mastersounds released “Gonna Get in My Way,” the lead single off of the group’s forthcoming 17th album The Deplar Effect recorded at Floki Studios. Located down the valley of Eleven Experiences' Deplar Farm in Troll Peninsula, Iceland, Floki Studios has become a destination studio hosting and producing sessions from some of the most notable acts in today’s music scene. Guitarist and bandleader Eddie Roberts’ label Color Red has partnered with Eleven Music to release the album as their inaugural release and the session was the first one to take place at the brand new studio.
The band’s prior release Shake It, released in 2019, featured Lamar Williams Jr. on vocals (son of The Allman Brothers’ 1972-1976 bassist Lamar Williams) and The Deplar Effect follows suit featuring Williams on a number of songs including “Gonna Get In My Way.” Appropriately, the new single musically started as a homage to The Allman Brothers with a southern funk guitar riff played on both electric guitar and acoustic slide guitar. The group enlisted vocalist Shelby Kemp of the Mississippi-based band Royal Horses to pen the lyrics. Kemp details that the track is written from the perspective of a working musician and notes that it’s an “inside looking out description of the struggles of finding and being one’s true self.” The southern roots of the song struck a Williams who made it his own memorable anthem and laid it down in one take.
Last Thursday, The New Mastersounds released their debut NFT project partnering with Lively and Blockparty that allowed fans to claim a free NFT to gain access to a live stream of one of the band’s only performances of the year in Menorca, Spain with a live Q&A plus an exclusive download of an additional single “Watchu Want” off of The Depalr Effect. Over 600 fans of the band claimed the NFT and joined the group on the live stream event. The band will continue to augment the NFT throughout the album promo campaign with additional offerings and opportunities for fans to redeem the free NFT.
The Deplar Effect is now available for vinyl pre-order on Color Red’s website. For additional information and to order, click here.
