Pure Imagination, Arizona’s most unique music festival, returns for its fourth year on Saturday, May 17, 2025, at the breathtaking Watson Lake in Prescott, AZ. Known for blending world-class music with the region’s stunning landscapes, the festival continues its tradition of delivering an eclectic and dynamic lineup featuring legendary and emerging artists.

The Pure Imagination Festival has added multi-award-winning country music superstar Wynonna Judd to its eclectic and multi-faceted lineup. The one-of-a-kind concert experience will take place in a breathtaking setting: Watson Lake in Prescott, Arizona on May 21, 2022.

Watson Lake, Prescott Arizona — Welcome to the one-of-a-kind multi-sensory concert experience: the Pure Imagination Festival on May 21st 2022.  Pure Imagination’s mission is to bring diversity of sound and culture to a peerless natural setting. The inaugural festival will showcase a curated cross-section of outstanding music set outdoors against an out-of-this-world landscape in the Granite Dells at Watson Lake, Prescott, Arizona.