The same day I saw Slash in Oakland, he tweeted “@slash: If u made the faces u make whilst playing lead guitar to people in everyday public life, they would have u committed. #fact iiii]; )'” That night he played a show at The Fox Theatre with Myles Kennedy and the Conspirators, and I saw those faces firsthand. He’s right.

We’ve moved into the digital music era, but multimedia albums have neglected to make the transition into this new era as easily as singles. Technology has evolved to create opportunities never before possible, such as interacting with artists in a live setting. Ideas move fast, and it makes sense an artist would be at the heart of new, innovative and forward-thinking ideas that resonate.