Innovation Arts & Entertainment (IAE) has hired music industry veteran James Macdonald to oversee all of its festival and live event operations. Macdonald comes to IAE with more than two decades of experience producing and promoting live entertainment events including the Life is Good Festival. Macdonald will oversee all of IAE’s festivals on Martha’s Vineyard and beyond including Beach Road Weekend Presented by Black Dog, Vineyard Campout, MV Oyster Festival, and the MV Food and Wine Festival.

Does the end of festival season leave you and your wallet feeling a little empty? Want to keep that great musical feeling going a little longer? Want to know how to do it at no cost to you? Want to know how to do all of this while helping kids in need? Well then my philanthropic, penny pinching, audiophile friend- The Life Is Good Festival, September 21st and 22nd at the fabulous Prowse Farm in Canton, MA can fulfill all of these needs and more. And did I mention the line-up?

Six weeks ago I read about the Life Is Good Festival, that took place this past weekend in Canton, MA, and the two of me that are this Gemini started to have it out as they always do. Corporate sponsorship for a festival? Yes, but the corporation started out as a grass roots effort that is trying to give back now that they’ve made it. No late nights? That’s not whom this festival is geared to please; its family oriented, with an emphasis on kids that no festival I have ever considered going to has had.

Life is good® is excited to announce the lineup for the 2011 Life is good Festival. Set to take place September 24-25 in Canton, MA, a suburb of Boston, the multi-faceted fundraiser combines world-class headliners and nationally known musical talent on three stages, including several of today’s most popular children’s performers.