So many years after the disbandment of Grateful Dead that in turn relocated tens of thousands of devoted tour followers to various other acts and bigger life purposes, folks still crave that familiar feeling that kept them on tour. It didn’t only come from the music that Garcia and the gang connected with so many people through, but the sense of community and thriving weirdness that expanded continuously over decades of different intersections.

From the beginnings of the large scale festival, dating back to gargantuan events such as the 1969 Woodstock Music & Arts Festival or the Watkins Glen Summer Jam of 1973, it was apparent that hosting tens of thousands and creating a safe environment with proper amenities and resources was a challenge that needed some trial and error to perfect. Over the years music and the way we listen to it has come a long way. And so have the festival concepts that we enjoy contemporary.

While one could marvel at the amount of choices in music festival concepts that now exist, one effortlessly rules over them all. Last year David Frey and Peter Shapiro took their extensive collective promotion experience in creating the ultimate festival concept. A festival where the main driving force is the necessity of collaboration. From there build the festival with the most top of the line (and no doubt expensive for promoters) stage setup, sound equipment, vendor variety, local food proprietors, extensive craft beer selection.