California Roots, the premier destination live music event, first started as a casual streetwear clothing company. Grown from the spirit of the clothing company, the California Roots Music and Arts Festival has become known as the live music event with premier local vendors, artists, curated music ranging from Reggae to HipHop to Rock, drawing tens of thousands of fans from all over the world to the iconic Monterey County Fair and Event Center in Monterey, CA and on their livestream channels.
 

To celebrate Earth Day 2020, the California Roots Music and Arts Festival is proud to announce their expansive greening initiatives and partnerships for 2020. The 11th annual festival has been rescheduled, with 100% of the lineup intact, to take place October 9-11 at the Monterey County Fair and Event Center.

The California Roots Music & Arts Festival has moved their dates for this year’s event to October 9-11, 2020 at the Monterey County Fair and Event Center. The lineup will remain 99% intact and will feature the biggest names in reggae, hip hop, and roots music.
 

Monterey is home to the acclaimed California Roots Music & Arts Festival.  The Monterey County Fair & Event Center is a beautiful, oak tree-shaded outdoor historic venue heralded as the site of one of the first music festivals in the United States, the famous Monterey Pop Festival, and continues to be a fan favorite with its close proximity to tourist attractions, beaches and hotels.
 

The California Roots Music and Arts Festival has become synonymous with the North American reggae and roots music scene, but for years the event has also featured some of the biggest names in hip hop. The 2015 edition had the legendary Roots headline and Cypress Hill also perform that year. Minneapolis’ Atmosphere has become a staple at the festival with 2020 being their fourth year. Cali Roots has also featured Rhymesayers labelmates Brother Ali and Dilated Peoples.

After two impressive rounds of artist announcements featuring some of the biggest names in reggae, hip hop, and roots music, the California Roots Music and Arts Festival is proud to announce its third and final wave of artists.

After an impressive round one lineup including Damian “Jr. Gong” Marley, Ice Cube, Jimmy Cliff, Chronixx and more, the California Roots Music and Arts Festival is proud to announce its second wave of artists including Rebelution, Atmosphere, Sean Paul, Tribal Seeds, Collie Buddz, The Green, The Expendables, Cultura Profética, The Movement, Keznamdi, EarthKry, Artikal Sound System, The Elovaters, and Arise Roots.

The California Roots Music and Arts Festival has had much to celebrate in 2019 with a successful ten year event, launching their own radio show “Cali Roots Radio” on SiriusXM’s “The Joint,” and through a new strategic partnership with Reggae Rise Up. Cali Roots is thrilled to announce its first round of artists for their 11th annual festival held at the Monterey County Fair and Event Center from May 22-24, 2020. Pre-sale starts Monday, October 28 from 10am to 10pm PST. Public on-sale will be Tuesday, October 29 at 10am PST.

Day three of Cali Roots X was a roller coaster, bringing more excitement and stress on the powers that be than possibly any other day in the festival’s decade of success. For starters, the weather forecast for the day was inconsistent at best. Conflicting reports seemed to pop up throughout the night before and the morning of. Some news outlets reported possible light showers; some went as far as to suggest a chance of thunder. Either way, the uncertainty mounted as the day moved forward.

Day two of California Roots Music and Arts Festival 2019 was when it started to become increasingly undeniable that the festival was growing closer and closer to the level of popularity akin to a traditional mainstream festival, as opposed to its usual niche. Much of the festival’s merchandise sold out before the end of day one, a clear sign that this year’s festival grew faster than even optimistically expected.