Life is good® is excited to announce the lineup for the 2011 Life is good Festival. Set to take place September 24-25 in Canton, MA, a suburb of Boston, the multi-faceted fundraiser combines world-class headliners and nationally known musical talent on three stages, including several of today’s most popular children’s performers. This one-of-a-kind festival aims to raise $1 million to benefit the Life is good Playmakers, the action arm of The Life is good Kids Foundation.
The two-day music and fundraising festival is hosted by Life is good®, a Boston-based company that spreads the power of optimism through its colorful collection of apparel and accessories and through its social mission to help kids overcome life-threatening challenges. The annual event will make its return to historic and picturesque Prowse Farm at the foot of the Blue Hills, just minutes from Boston. Once again, Life is good has partnered with Superfly Presents, nationally-recognized producers of the iconic Bonnaroo and Outside Lands festivals to assure a first-class festival experience for all ages.
The 2011 Life is good Festival will feature national headlining artists Ray LaMontagne, The Avett Brothers, Michael Franti and Spearhead, The Levon Helm Band, Robert Randolph and the Family Band, Brandi Carlile, Martin Sexton, Raphael Saadiq, Ingrid Michaelson and The Hold Steady as well as
The Dirty Dozen Brass Band, Maceo Parker, Tristan Prettyman, The Ryan Montbleau Band, Zee Avi, Dwight and Nicole, and Jenny Dee and the Deelinquents. Kindie rock superstars Imagination Movers and The Laurie Berkner Band will headline the Good Kids Stage alongside special kids performances from Keller Williams and local favorite Ben Rudnick and Friends. The full talent line-up is listed below and complete festival information can be found at www.lifeisgood.com.
While the festival features great music, an array of games and activities, diverse local food, and hands-on art projects, the goal of the weekend is to create a community of fundraisers. Each ticket buyer will be directed to a personal fundraising page that supports The Life is good Playmakers. Festival-goers who raise funds will be rewarded with exclusive backstage hospitality, preferred concert viewing, artist meet and greets and other prizes. These fundraisers will be called VGPs – Very Good People – and will have a truly amazing concert experience.
Tickets for the 2011 Life is good Festival go on sale on June 16, 2011 at 10:00 a.m. Visit http://www.lifeisgood.com to purchase tickets and register to fundraise for the event. Adult single-day tickets are $65, and $120 two-day tickets are also available. Tickets for children ages 2-12 are available for $20 for a single day tickets and $35 for a two-day ticket. Children under 2 are admitted free of charge.
“The 2010 Life is good Festival set a new standard for all-ages entertainment while raising significant funds for the Life is good Kids Foundation. In 2011, we are looking to build on this success by raising even more funds to help kids in need,” said Bert Jacobs, chief executive optimist for Life is good. “We are so excited about the line-up and look forward to everyone engaging in the fundraising effort to make this the most successful Life is good festival to date.”
Life is good has raised over $6.5 million for kids in need since 2003. The Life is good Kids Foundation is a registered 501(c)3 nonprofit committed to helping children overcome life-threatening challenges such as violence, illness and extreme poverty. Its Playmakers initiative provides innovative training and support to the frontline child care professionals dedicated to helping these children so that all involved lead healthier, more joyful lives. To date, the Life is good Playmakers have trained more than 2,500 Playmakers across the country who have provided joyful, healing play to over 130,000 kids.
The site for the festival, Prowse Farm in Canton, is a historic 44-acre property managed by the Friends of Prowse Farm, a non-profit volunteer organization. The property is located at the gateway of the Blue Hills Reservation, public parkland that has been set aside for recreational use. Prowse Farm is fully accessible via public transportation, with all-day shuttles to and from the nearby Rte. 128/University Avenue train station. A large number of free parking spots are also available.
For more information on The Life is good Company, the Life is good Kids Foundation and the Life is good Festival, please visit www.lifeisgood.com/festivals.
